Has the Internet been good or bad for the real estate industry?
I think you can find plenty of people who are on both sides of the fence on this matter.
The reality is it's here to stay.
You need to get up to speed and learn as much as you can about it, because as time goes on, the Internet is constantly changing and becoming a more integral part of our real estate businessas well as our every day life.
When you look at how consumers search for properties today, approximately 80% of them, first go to the Internet. They are looking for properties, not agents at this point.
Now if more and more people are scanning the Internet first,then why are you still advertising in the local newspapers and real estate magazines?
I'm not saying "Don't advertise in them". But do you track where your leads are coming from? If substantially fewer leads are coming from newspapers and magazines, then you need to look at diversifying your marketing budget other advertising mediums, like the Internet.
Did you know that there are still a lot of properties listed for sale around the country that have ZERO or only one photo on a listing?
That's crazy! How can you market a home without photos?
Yet, there are listings on the Internet without photos.
What's just as bad is listings with photos where the rooms arenot shown in their best light: cluttered, messy, dark (no lights), not staged, etc.
You only have one time to give a property its best first impression.
When advertising your listings on the Internet, do you give consumers access to mortgage info, property details, school and community info, photos of the neighborhood, tax info, virtual tours, etc.?
Consumers are CRAVING for information! It's time that we give itto them and offer our expertise, before third-party companies step in and take over our business.
There are now a few MLS's around the country that allow consumers access to previous detailed sales information, so consumers may be able to determine the value of their own home.
Is that right or wrong? That's for you to decide.
The Internet is still a relatively new medium for marketing properties.There are a lot of companies out there that have products and services that may or may not work, so be careful and review product information closely before making any financial decisions.
Use my rule of thumb when making a major purchasing decision: Wait 48 hours before deciding to buy or not to buy. Ask around and listen to what others in-the-know say about the product.
I have been using several Internet-friendly products and servicesthat I will share with you in the near future. I will continue to survey and research other products and services as they come on the market and pass on my thoughts to you.
Now if more and more people are scanning the Internet first,then why are you still advertising in the local newspapers and real estate magazines?
I'm not saying "Don't advertise in them". But do you track where your leads are coming from? If substantially fewer leads are coming from newspapers and magazines, then you need to look at diversifying your marketing budget other advertising mediums, like the Internet.
Did you know that there are still a lot of properties listed for sale around the country that have ZERO or only one photo on a listing?
That's crazy! How can you market a home without photos?
Yet, there are listings on the Internet without photos.
What's just as bad is listings with photos where the rooms arenot shown in their best light: cluttered, messy, dark (no lights), not staged, etc.
You only have one time to give a property its best first impression.
When advertising your listings on the Internet, do you give consumers access to mortgage info, property details, school and community info, photos of the neighborhood, tax info, virtual tours, etc.?
Consumers are CRAVING for information! It's time that we give itto them and offer our expertise, before third-party companies step in and take over our business.
There are now a few MLS's around the country that allow consumers access to previous detailed sales information, so consumers may be able to determine the value of their own home.
Is that right or wrong? That's for you to decide.
The Internet is still a relatively new medium for marketing properties.There are a lot of companies out there that have products and services that may or may not work, so be careful and review product information closely before making any financial decisions.
Use my rule of thumb when making a major purchasing decision: Wait 48 hours before deciding to buy or not to buy. Ask around and listen to what others in-the-know say about the product.
I have been using several Internet-friendly products and servicesthat I will share with you in the near future. I will continue to survey and research other products and services as they come on the market and pass on my thoughts to you.
To your success,
Dan
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