Saturday, February 17, 2007

How Effective Is Your Magazine Advertising?

Are you getting as many calls as you'd like or do you want more? Here's a couple of tips to get your phone ringing:

Tip #1: When putting the price in your ad, instead of listing "$194,900", why not put "in the $190s". Then if they want to know the exact price, they can contact you.

Tip #2: Use a hotline recording that says "Free Recorded Message" and then give each listing an ID#. Don't most buyers hate talking to agents before they're ready?

Tip #3: Advertising your personal web site is good, but remember, if prospects go to your site instead of calling you directly or on a free recording, you will lose them if you don't give them a reason on the site to contact you. Prospects go to web site to see photos or get more info about a property, and if there's no reason to call you, they won't.

Tip #4: Don't give prospects more than one number in an ad to be able to reach you. More than one phone number may confuse them. If you have a cell number, that may be ideal.

Tip #5: Always list the community or neighborhood that the property is in. Otherwise, you're just wasting your money. They will skip right over it. Be as specific as possible. A quality lead is what you should be looking for.

Tip #6: If you use a box to offer a special service, etc., also set up a "FREE Recorded Message" and do the recording yourself and speak slowly, so that the prospect can feel that you are geniune and a professional, who can help them.

Tip #7: Always write out and practice your hotline script a few times until you are comfortable with it.

Tip #8: Review your listing photos in all of your advertising and if necessary, retake the photos to put into MLS.

I hope at least one of these tips helps you out.

To your success,

Dan
dan@AgentSuccessCoach.com

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