Are You Being All You Can Be...For Your Clients?
With all of the financial turmoil in the real estate and mortgage industries, now is a great time to stand out in the eyes of your active and inactive clients.
(BTW, don't use the term - past client. Are they dead? If they are someone you keep in touch with, but they aren't currently buying or selling, then they are still 'a client'. If a doctor said that 'so & so' was a 'past patient', would you think they're still alive?
How many of your clients have an adjustable rate mortgage?
Dan, I don't know.
Why not? You need to keep track of these things when you close on a transaction.
Well, their lender is probably keeping in touch with them.
Oh, really? I doubt it.
Why don't you "WOW" them!
Have you recently contacted all of your inactive clients to see what assistance you can offer them?
You are a GREAT resource of information and contacts. You have clients out there, who need your help and they don't even know that you can help them.
This time is not about how to earn a commission. It's about helping one of your clients. Someone, who relied on you for their real estate transaction in the past and you did a great job for them.
Offer your help without expecting anything in return.
Your clients may need to re-finance their mortgage (if they can qualify).
They may need a contractor to do some needed repairs or improvements to their home and they don't know who to call. Please don't have them think the "Yellow Pages" are the best place to look. You have resources and contacts available to help them.
Tell them that you're here to help them.
You can keep them updated about the listings and sales happening in their neighborhood. Many MLS's allow you to set up an email program that can send listings and sales within a certain radius around a property. See if you can do that. If it's not available, then see how many of your clients would like that service and do it yourself for them or hire someone else to do it for you at least every quarter.
Something else you could do is write a short report on how to keep their credit score high, so that they aren't penalized when they shop for a home, a car, any type of insurance, etc. A good credit score makes all of the difference today in how much one pays for things.
Most of our clients don't call us, because they think they're bothering us. You have to set them straight.
We can help them save hundreds to thousands of dollars by reviewing their options with them and then making recommendations that will be in their best interest.
You just assume that your clients can handle important decisions when it comes to real estate and mortgage situations.
They may be sitting home in pain over something that's happening to them right now. You may be able to help them, but you'll never know unless you call them to "see how they're doing".
When someone sees that you care more about them than your wallet, they'll remember that and you may be rewarded in the future with referrals.
Now go out and re-connect with your clients.
To your success,
With all of the financial turmoil in the real estate and mortgage industries, now is a great time to stand out in the eyes of your active and inactive clients.
(BTW, don't use the term - past client. Are they dead? If they are someone you keep in touch with, but they aren't currently buying or selling, then they are still 'a client'. If a doctor said that 'so & so' was a 'past patient', would you think they're still alive?
How many of your clients have an adjustable rate mortgage?
Dan, I don't know.
Why not? You need to keep track of these things when you close on a transaction.
Well, their lender is probably keeping in touch with them.
Oh, really? I doubt it.
Why don't you "WOW" them!
Have you recently contacted all of your inactive clients to see what assistance you can offer them?
You are a GREAT resource of information and contacts. You have clients out there, who need your help and they don't even know that you can help them.
This time is not about how to earn a commission. It's about helping one of your clients. Someone, who relied on you for their real estate transaction in the past and you did a great job for them.
Offer your help without expecting anything in return.
Your clients may need to re-finance their mortgage (if they can qualify).
They may need a contractor to do some needed repairs or improvements to their home and they don't know who to call. Please don't have them think the "Yellow Pages" are the best place to look. You have resources and contacts available to help them.
Tell them that you're here to help them.
You can keep them updated about the listings and sales happening in their neighborhood. Many MLS's allow you to set up an email program that can send listings and sales within a certain radius around a property. See if you can do that. If it's not available, then see how many of your clients would like that service and do it yourself for them or hire someone else to do it for you at least every quarter.
Something else you could do is write a short report on how to keep their credit score high, so that they aren't penalized when they shop for a home, a car, any type of insurance, etc. A good credit score makes all of the difference today in how much one pays for things.
Most of our clients don't call us, because they think they're bothering us. You have to set them straight.
We can help them save hundreds to thousands of dollars by reviewing their options with them and then making recommendations that will be in their best interest.
You just assume that your clients can handle important decisions when it comes to real estate and mortgage situations.
They may be sitting home in pain over something that's happening to them right now. You may be able to help them, but you'll never know unless you call them to "see how they're doing".
When someone sees that you care more about them than your wallet, they'll remember that and you may be rewarded in the future with referrals.
Now go out and re-connect with your clients.
To your success,
Dan
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