Are you thinking about the abundance (of listings) or the scarcity (of buyers)?
Are you buying into all of the media hype that's surrounding us about the deepening decline of the real estate market?
Whether it's on the TV news, radio, newspaper or Internet, headlines every day are touting how bad the real estate market is.
Yes, market values are declining, sellers are competing with larger inventories and there are homeowners are losing their homes to foreclosure, BUT there is a silver lining.
Home prices are becoming more affordable to buyers, interest rates are still VERY GOOD and the members of the real estate and mortgage industries are shrinking in numbers.
I believe that it's all about educating the public. We need to spread the word that NOW is a great time to buy a home.
How many future home buyers do you think are out there, but they just don't believe they can get a mortgage, let alone buy a home?
Consumers are afraid to act right now. They think the real estate market is imploding. They're wrong. People need to make intelligent decisions. They shouldn't get in over their heads in debt. They need to find a mortgage lender (who I'm sure you can recommend) who will sit down with them and review their financial situation to determine which type of mortgage is the best one for them.
I believe that a lot of agents are putting their heads in the sand and hoping it will all get better soon.
The reality is we all need to get better at what we do. We need to improve our skills of prospecting, keeping in touch with our clients, fine-tuning our buyer and seller presentations, pre-qualifying potential clients better and more.
Consumers have more access to information today than ever before, but we need to show off our professionalism and expertise to them by helping them decipher the information and having it work to their advantage. When we take our skillset to the next level, we will continue to show the consumer that we provide value in the real estate process.
You have to ask yourself, "How can I provide more value to my clients?" In some ways, the real estate transaction is getting more complex, but if the consumer doesn't see it, then our value diminishes.
At every chance you get, share stories of how you helped clients out of a sticky situation. When is the last time you had an easy closing with no problems that was 100% stress-free? Buyers and sellers think everything is easy and that we get paid big bucks. Well, we know that's not true. We work hard for our clients, but we have to let them know more about what we do.
Have you ever had a client tell you "Oh, I'd never want to have your job!" I hear that all of the time. But then at closing, you know they're thinking that you earn too much money.
The more we educate our clients about how it all works, the smoother our transactions will be.
You can do this a few ways:
~ share insights with your clients during the process
~ write a free blog sharing buyer and seller strategies (ActiveRain and Blogger)
~ write articles and post on your web site
The more consumers understand about the real estate buying and selling processes, the better
it is for them.
So, why not give yourself a check-up from the neck up and start taking action today.
To your success,
Dan
Are you buying into all of the media hype that's surrounding us about the deepening decline of the real estate market?
Whether it's on the TV news, radio, newspaper or Internet, headlines every day are touting how bad the real estate market is.
Yes, market values are declining, sellers are competing with larger inventories and there are homeowners are losing their homes to foreclosure, BUT there is a silver lining.
Home prices are becoming more affordable to buyers, interest rates are still VERY GOOD and the members of the real estate and mortgage industries are shrinking in numbers.
I believe that it's all about educating the public. We need to spread the word that NOW is a great time to buy a home.
How many future home buyers do you think are out there, but they just don't believe they can get a mortgage, let alone buy a home?
Consumers are afraid to act right now. They think the real estate market is imploding. They're wrong. People need to make intelligent decisions. They shouldn't get in over their heads in debt. They need to find a mortgage lender (who I'm sure you can recommend) who will sit down with them and review their financial situation to determine which type of mortgage is the best one for them.
I believe that a lot of agents are putting their heads in the sand and hoping it will all get better soon.
The reality is we all need to get better at what we do. We need to improve our skills of prospecting, keeping in touch with our clients, fine-tuning our buyer and seller presentations, pre-qualifying potential clients better and more.
Consumers have more access to information today than ever before, but we need to show off our professionalism and expertise to them by helping them decipher the information and having it work to their advantage. When we take our skillset to the next level, we will continue to show the consumer that we provide value in the real estate process.
You have to ask yourself, "How can I provide more value to my clients?" In some ways, the real estate transaction is getting more complex, but if the consumer doesn't see it, then our value diminishes.
At every chance you get, share stories of how you helped clients out of a sticky situation. When is the last time you had an easy closing with no problems that was 100% stress-free? Buyers and sellers think everything is easy and that we get paid big bucks. Well, we know that's not true. We work hard for our clients, but we have to let them know more about what we do.
Have you ever had a client tell you "Oh, I'd never want to have your job!" I hear that all of the time. But then at closing, you know they're thinking that you earn too much money.
The more we educate our clients about how it all works, the smoother our transactions will be.
You can do this a few ways:
~ share insights with your clients during the process
~ write a free blog sharing buyer and seller strategies (ActiveRain and Blogger)
~ write articles and post on your web site
The more consumers understand about the real estate buying and selling processes, the better
it is for them.
So, why not give yourself a check-up from the neck up and start taking action today.
To your success,
Dan
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