Is Your Signature Costing You Business?

I don't mean your hand-written signature, but your e-mail signature. This is an oft-forgotten, simple strategy that can make you a lot of money.

Take a look at your e-mail signature. What does it include? Many agents have their name, company, address, and 3 or 4 phone numbers in their signature.

Let's take a closer look at what can provide you with maximum benefit.

What are the most important items to be included that will make it easiest for a prospect or client to reach you?

Also, you should have direct-response marketing in your signature.

Here's an example of my client e-mail signature:

Dan Weis
Real Estate Consultant since 1985

RE/MAX Unlimited Realtors - Cincinnati, OH

cell: 513-615-1890 fax: 513-842-8830

E-mail: dan@DanWeis.com

Web site: http://cincinnatirealestatehelp.com/

Visit my blog: http://cincinnatirealestatenews.com/

___________________________________

I don't understand why agents list 3 or 4 phone numbers (office, direct line, cell, voice mail, home) on their e-mail signatures and business cards. It confuses the prospect and a confused mind takes no action. What's the one number that you're most reachable at (but have voice mail on, if you're not available to talk)? Don't have people trying to guess which number they should call you at. Give them one number.

Also, it's important to list your e-mail address, web site, blog (if you use one) and a call to action that can be used for direct-response leads.

Another strategy is to make different e-mail signatures for different groups of people. You could have one for your clients and one for your prospects. You can even break it down more to specific niche groups. You could offer each of them a different direct-response ad.

If you have any questions about this topic, please e-mail me at dan@danweis.com.

To your success,

Dan

All content copyrighted © 2007 - Dan Weis, Agent Success Coach