I recently picked up an issue of the Business 2.0 magazine and was skimming through it, looking for articles of interest, when I came across a story about Meg Whitman, CEO of eBay.
It was such an excellent article that I wanted totear it out and share it with you.
It was an article about FOCUS and growing a business.
In the article, Meg Whitman was asked: "eBay is an amazing growth machine. What were the key decisions you made that set up the company for this kind of hyperthyroidism?"
Her answer, "The key decisions can all be characterized by focus, focus, focus. Back in March of 1998, we were faced with a decision on what categories we wanted to focus on."
"We decide to really be a collectibles company. The heaviest users were collectors. The heaviest sellers were collectors. It was a very explicit, strategic decision, because part of the group wanted to go into consumer electronics and all of these categories we are in today."
And we answered, "We have only a limited number of resources. What is the best focus that we can have?"
Wow!
That's so critical, but it's too easy to become scattered and lose sight of your goal.
Re-read that last sentence Meg Whitman said above.
Ask yourself the question this way: "I only have a limited number of resources. What is the best focus I can have?"
Meg Whitman is worth hundreds of millions of dollars. What do Meg, Tiger, Oprah and Donald Trump all know?
You need to FIND YOUR FOCUS and TAKE ACTION.
Stop doing things that take away from your FOCUS.
You can delegate, but you can't get back your time. So really look at what makes you the most money per hour and do it. Delegate the rest.
No comments:
Post a Comment