Finding A Needle In A Haystack!

Have you ever represented a buyer, who you just couldn't seem to find what they were looking for?

They wanted to live in a particular school district and there were only 3 subdivisions they wanted.

You kept waiting for new listings to come on the market to show.

Days turned into weeks, which turned into months...and still the right property was not found.

Then one day the perfect house came on the market, but OH NO, the sellers accepted an offer before your buyers could go see it.

You're so frustrated, because you've lost out again and now you'll have to wait some more.

Well, I have a great remedy for your situation and it's called "Needle In A Haystack" Buyer System.

You design a simple 3x5 postcard in a WORD doc (4-up on a page) and mail it to every homeowner in the areas your buyers want to move to.

Now you don't send out 2,000 postcards, but if the neighborhoods have a couple hundred homes in them, that would be ideal.

On the postcard (with your client's permission), you want to state that you have a bonafide, pre-approved buyer, who is looking for a 4-bedroom 2-story in _____ area and if they've considered making a move, you'd like to show their home to see if it meets your client's needs. As far as what else you put on the postcard, you always have to focus on "W.I.I.F.M." - What's In It For Me.

You need to hit the prospective seller's HOT BUTTONS!

Only use words that will motivate the potential seller to call back to get more information from you. There's no other reason for the postcard. Don't put your website, email address, etc on the postcard - only your direct phone number. You only want them to call you for more information. A confused mind won't do anything.

(Don't do this strategy unless you have a real client.)

You'll also want to put your name, company name and one phone number, preferably your cell phone. You don't want to add any fluff or a whole bunch of logos, etc on the card. Keep it to the point. You should select a bright, neon colored postcard stock like yellow or pink - something that will stand out in the mailbox.

You only have 2 seconds to catch their attention.

Now I used this strategy once for a client, who needed a ranch home and the prospective seller called me and said "How did you know I wanted to sell?" I replied "I didn't know, so that's why I sent out the postcards." My clients ended up purchasing that home.

They agreed on a price, the sellers didn't have to leave in a hurry and the buyers found just wanted they wanted without the continued stress anymore.

Now you may be wondering about agency laws and who's representing whom. Well, that's something to discuss with your broker to decide what you need to do in your situation.

This is what I've identified as "Under-The-Radar MarketingTM"!

It's another way to work your real estate business more efficiently and more effectively. When you have a client, who is looking for a very specific type property or only in certain small subdivisions or condo communities, this strategy is one that can be used to hopefully find your client's new home.

To your success,

Dan

P.S. For those of you celebrating, have a safe and happy holiday season!

What's your BIGGEST FRUSTRATION in your real estate business?
E-mail me at: dan@agentsuccesscoach.com

All content copyrighted © 2007 - Dan Weis, Agent Success Coach