Have I Gone MAD?

I just returned at 1:00am this morning from a 4-day Internet Marketing workshop in Atlanta.

It's amazing what other industries are doing in the Internet Marketing arena. Sometimes it's easy to get pigeon-holed in real estate and then we don't really see what's happening in other areas. It's important to read books and business magazine subscriptions, because you can learn what strategies are working in other industries.

Now I'm going to share a couple of the insights (I wrote about 30 pages of notes) that I picked up over the four days. I will also be sharing some product recommendations with you over the coming months that I'm personally going to be using and testing first.

Insight #1: It's really important to choose a target market right now. Ask yourself "Who's your perfect prospect?" Then you need to determine their interests, their desires, their possible fears about real estate, etc. Don't be a jack-of-all-trades! The more you define your target market, the more you can become an expert to that group.

Insight #2: An exciting strategy that I heard about how to receive income by providing products and services to your clients after they purchase their property. You see, after they close, your income faucet stops with that client (it could be 5 - 10 years before they decide to make their next move) and what I heard this weekend can allow you to generate additional revenue by providing ongoing value to your clients.

To your success,

Dan

What's your BIGGEST FRUSTRATION in your real estate business?
E-mail me at: dan@agentsuccesscoach.com

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