I even saw one yesterday that had snow on the ground and we haven't had snow in over 7 months. I'm sure it's a great listing!
Now, locally in the Cincinnati market where I do business, we now have the opportunity to post up to 15 photos of a listing in our MLS and we can even do a slide show with up to 20 photos...
...and yet 9 out of 10 listings only show 6 photos or less (the old MLS standard).
Why is that?
Look at your listings. How many photos do you have of each of your listings?
Are you not showing more photos, because your listing isn't that photogenic in the first place?
Then how is a buyer going to be interested in your listing either?
You need to take some steps to improve the condition and the staging of your listings.
Unfortunately, I can't show you any poor photos of listings that I see all of the time, because the photos are proprietary and I didn't shoot them.
But you can go through your MLS and see what I'm talking about.
I saw a listing today that had no photos of the back yard or detached garage. It makes me wonder what are they trying to hide? What do they not want me to see until I get there? Or did they not even care enough to think about taking more photos?
With digital cameras today being so simple to use, you could take 50 - 100 photos and then select the best ones to showcase your listing.
If you don't have that many good shots, then take some more at a different time of the day.
Do you need more photos to fill in your listing?
When you're taking interior shots of your listing, make sure you have the proper lighting. People get turned off by looking at dark room photos.
Please...please...please stage your listing before taking photos of it. Even if you don't want to pay a home stager, then you can personally move furniture around or clear off the kitchen counters, etc. For many homes, that would be a big improvement over how the photos look now.
Consumers want to see lots of photos. Give them what they want. In today's market, if you don't entice them to view your listing, they have plenty of others to go look at.
Also, if you've had a listing through multiple seasons, it may be time to re-take some of the photos. Review your property photos and see if shooting new shots will make more of an impact right now.
I have an important question for you. Has your seller seen the photos that you're using online? Would they approve?
Would you want to show the listing to someone if it wasn't your listing?
We live in a visual world and if you don't make your listings aesthetically appealing, then you'll reduce the showing activity on it and possibly end up with an expired listing.
Now go out and make your listings SHINE!!!

