Monday, December 31, 2007

It's Time To Jumpstart 2008!

I hope you've enjoy your time with family and friends celebrating your NewYear festivities, but it's also time to have your new goals in place for 2008.

Many people think they have goals for the new year, but they don't write them down. They have them in their head, but when it's time to put the plan in action, they really don't know what all of the steps are to achieve them.

Step #1: Write down the income amount you want to achieve this year or the number of transactions you want to close.

Step #2: Write down the action steps needed to achieve your goals.

Step #3: Break down into 90-day segments. You need to focus on the short-term more than the long-term.

As an entrepreneur, you have strengths and weaknesses. How are you at following up, at time management, at detail paperwork, at marketing, etc? Give more attention to your strengths and delegate your weaknesses for others to complete on your behalf.

I recently ran across a free web site that allows you to keep track of your goals.

Go to:
www.joesgoals.com. Don't be fooled by the web site name. It's a great site. I'm just starting to use it too.

What are your Top 5 goals for the next 90 days?

Post them on
www.joesgoals.com and do them every day. You can create action steps to be done daily or weekly. This will allow you to have your goals in front of you every day.

If you're consistently hitting your goals, then increase your numbers, so that you have something more challenging to go after. You may want to add 20% to your goals. You need to push yourself. If you're too comfortable, you may end up getting bored and stop doing them.

Do you want to take the next step with your goals?

Then tell others your goals - it's called the "Embarrassment Factor". If you don't consistently do the needed activities, then your family, friends and co-workers will be able to see you're not doing what you said you would do.

Now when you achieve your goals every week and month, you need to give yourself a reward. So set up a rewards system. Do something or buy something for yourself. You need to dangle a carrot in front of you for those times when you don't want to do what you said you needed to do.

Now go to
www.joesgoals.com and let's see how it works for you.

Keep me posted on your success!

Again, have a safe and Happy New Year tonight!

To your success,
Dan
What's your BIGGEST FRUSTRATION in your business? E-mail me at: dan@agentsuccesscoach.com
All content copyrighted © 2007 - Dan Weis, Agent Success Coach

Monday, December 24, 2007

Finding A Needle In A Haystack!

Have you ever represented a buyer, who you just couldn't seem to find what they were looking for?

They wanted to live in a particular school district and there were only 3 subdivisions they wanted.

You kept waiting for new listings to come on the market to show.

Days turned into weeks, which turned into months...and still the right property was not found.

Then one day the perfect house came on the market, but OH NO, the sellers accepted an offer before your buyers could go see it.

You're so frustrated, because you've lost out again and now you'll have to wait some more.

Well, I have a great remedy for your situation and it's called "Needle In A Haystack" Buyer System.

You design a simple 3x5 postcard in a WORD doc (4-up on a page) and mail it to every homeowner in the areas your buyers want to move to.

Now you don't send out 2,000 postcards, but if the neighborhoods have a couple hundred homes in them, that would be ideal.

On the postcard (with your client's permission), you want to state that you have a bonafide, pre-approved buyer, who is looking for a 4-bedroom 2-story in _____ area and if they've considered making a move, you'd like to show their home to see if it meets your client's needs. As far as what else you put on the postcard, you always have to focus on "W.I.I.F.M." - What's In It For Me.

You need to hit the prospective seller's HOT BUTTONS!

Only use words that will motivate the potential seller to call back to get more information from you. There's no other reason for the postcard. Don't put your website, email address, etc on the postcard - only your direct phone number. You only want them to call you for more information. A confused mind won't do anything.

(Don't do this strategy unless you have a real client.)

You'll also want to put your name, company name and one phone number, preferably your cell phone. You don't want to add any fluff or a whole bunch of logos, etc on the card. Keep it to the point. You should select a bright, neon colored postcard stock like yellow or pink - something that will stand out in the mailbox.

You only have 2 seconds to catch their attention.

Now I used this strategy once for a client, who needed a ranch home and the prospective seller called me and said "How did you know I wanted to sell?" I replied "I didn't know, so that's why I sent out the postcards." My clients ended up purchasing that home.

They agreed on a price, the sellers didn't have to leave in a hurry and the buyers found just wanted they wanted without the continued stress anymore.

Now you may be wondering about agency laws and who's representing whom. Well, that's something to discuss with your broker to decide what you need to do in your situation.

This is what I've identified as "Under-The-Radar MarketingTM"!
It's another way to work your real estate business more efficiently and more effectively. When you have a client, who is looking for a very specific type property or only in certain small subdivisions or condo communities, this strategy is one that can be used to hopefully find your client's new home.
To your success,

Dan

P.S. For those of you celebrating, have a safe and happy holiday season!

What's your BIGGEST FRUSTRATION in your real estate business?
E-mail me at:
dan@agentsuccesscoach.com

All content copyrighted © 2007 - Dan Weis, Agent Success Coach


Friday, December 21, 2007

Don't Keep ActiveRain A Secret!





If you're not on ActiveRain Referral Network, you're really missing out!

Here are some of the benefits of being a member of ActiveRain:
  • it's FREE
  • if you build a profile and presence in the site, you can generate consumer and agent referrals over time
  • it's a great educational, real estate site
  • there are groups that post on all types of specific topics, like technology, FSBOs, marketing, financing issues, and so much more
  • you can build friendships with others nationwide
  • there's a sister site, Localism.com, that many consumers go to and can find you

You build up your ranking on the site accumulating points, which you get by completing your profile, writing posts (200 points each), commenting on other's posts (25 points each), referring others to ActiveRain, etc.

There are Realtors, lenders, attorneys, inspectors, stagers, insurance & title agents, appraisers, financial planners, etc on the site.

If you spent 30 minutes a day on ActiveRain, you'd gain a ton of knowledge and there's more here than you can ever read.

So, before you leave, sign up for FREE at ActiveRain at:
http://www.activerain.com/action/referrals/dweis.

You'll be glad you registered.

Monday, December 17, 2007

Is It TOO Late...?

Have you set your goals for 2008 yet?

You have 2 weeks left before 2007 is but a memory and 2008 is coming in full speed ahead.

Whether you write down the total volume of business you want to close in 2008 or you focus on the number of transactions closed, now is the time to decide what you need to do.

Even though we're right in the middle of the holiday season and everyone is spending time shopping, being with family and taking some time off, there's still plenty of time to write your business plan for next year.

So, what are you going to do in 2008? Are you planning to spend the next 365 days the same way you spent the last? Achieving the same results...or, are you ready to take a leap forward in grow in 2008? You could stay behind wishing to prosper or you could decide to take action and make a change.

Whether you had a great year in 2007 or a dismal one, it's time to determine what strategies you can implement to make 2008 a great year.

The experts have been talking about going back to the basics. Have you adapted to the changing market or do you have your head in the sand?

The reality is the real estate market is anew and if you don't change your plan, your income will suffer.

It's projected that hundreds of thousands of Realtors and mortgage lenders will get out of the business in
2008. Are you willing to strap yourself in and do what you need to do?

There is still plenty of opportunity available for anyone willing to work for it. Yes, there will be more "bumps and bruises" along the way, but the real estate market had been pretty easy for several years in a row. You know what I mean...a hot seller's market in many areas.

The tide has changed, but you can change with it.

I know you can! You just have to believe in yourself and stay focused on what you need to do. I believe in you!

Once you've set your 2008 goals, break them down into segments of 90 days at a time. I've talked about this before, because too much can change over an entire year and if you need to re-direct your 'sails', then you don't want to wait to long to do it.

Have you heard that when the space shuttle is launched into space, it's off-target 97% of the time, but they're constantly re-adjusting the direction, so that they can reach their destination.

Your business plan is also in constant fluctuation. You still have to stay focused on your vision, but the strategies you utilize may change from time to time during the year.

You need to constantly analyze the results of your activities. Are you getting the desired outcome? If not, what steps can you do to tweak in your strategy to improve your end results?

So before 2007 ends, please take the time to devise your plan for 2008, because if you don't, you'll be behind those who took the time to figure out what they need to do in 2008 to make it a banner year.

Remember, there's ALWAYS enough business to go around for those who work for it. We are in a land of abundance. If you're not getting the business you used to, then you need to look at what's not working (or what you're NOT doing) and change. You probably don't want to hear this, but there are newer agents, who are more tech-savvy than you, and they're ready to go out and take your market share away from you.

Now's the time to take a stand for yourself and your family.
To your success,
Dan
What's your BIGGEST FRUSTRATION in your real estate business?
E-mail me at:
dan@agentsuccesscoach.com
All content copyrighted © 2007 - Dan Weis, Agent Success Coach

Friday, December 14, 2007

HOT, New Marketing, e-Tool!



Wow! I was truly surprised by the number of agents, who got their copy of the e-book titled: "450 Ideas To Help Your Home Sell Faster".

It's a great tool to use to keep your name in front of potential sellers, for sale by owners and expired listings. You need a way to differentiate yourself from the masses of real estate agents.

Why am I telling you this?

Because there are too many real estate agents in the marketplace today...they're everywhere.

Why should a seller pick you over anyone else?

This is one of the many tools you need in your marketing arsenal. With over 80% of buyers and
sellers using the Internet today, you need to provide more service than the 3 P's: Put up a sign, Put in MLS & Pray.

When you promote this e-book properly to prospects, you have a better chance of being the only agent the prospect interviews.

You can also offer this e-book to your inactive clients and see if they're planning to make a move this year.

If they're staying put, then ask "Who among your family and friends has talked about selling their home in the near future?"

You can send a copy of this e-book to them and it'll be a great introduction for you. You can even provide more information about how your services can help them.

By offering this e-book to people for free, you're providing value to them.

You need to offer your expertise, your negotiating skills, your pro-active marketing program and the products and services that make your lisitings shine and get sold.

"450 Ideas To Help Your Home Sell Faster"

This e-book, which you can customize with your photo and contact information is an excellent tool, because it's only a one-time investment and you can use it over and over again. You can color print it or e-mail it out to people. It's another great way to get prospect's email addresses.

The next time you go on a listing presentation, will this tool be a part of your marketing plan or are you going to wonder if the other agents will be giving the seller their free copy?

To get your copy of this great marketing tool & 2 Additional, Free BONUSES:

  • Moving With Your Children e-Book
  • Moving With Your Pets e-Book

go to: "450 Ideas To Help Your Home Sell Faster"

My promise to you: I'll only share products & services with you that I've personally used or researched and found to be effective in improving your business or life.

Monday, December 10, 2007

A New Way of Thinking!

Have you ever been through a slump or rough spot, where you kept saying to yourself that "It's not my fault...it's this or that, but not me".
We all experience that at one time or another, but the reality is you are in total control of your life and your destiny...with one exception.
That exception is the people you associate with.
You can be a focused individual, who reads your goals every day, follows your business plan, and thinks positive thoughts, but you cannot do this all alone.
You need other people...people to delegate tasks to, people to mastermind with and people to be around who love you.
I used to think through my thoughts and actions that I could achieve a lot on my own, but that's really not the case. If you're like me, you know it too. You need others to help you accomplish the tasks that aren't meant for you to do, so that you can achieve your overall goals.
You need to put systems in place in your business, but once you decide what the steps are to complete them, delegate it and let it run on its own.
Sure, you may need to tweak things from time to time, but you need others, who are good at what they do, so you can master your strengths.
You need to come to the understanding that you are not an island. To be successful, you need a team around you ...but not a team of employees. You can out-source the setting up of your systems to others, who specialize in those areas. Then you can do what you do best...sell homes.
So search for others, who can help you achieve your real estate goals. Make a step-by-step roadmap of what you want your business to look like and then attack it; with the help of others. You may think that it'll cost a lot to get these steps done, but if you do them yourself, how long will that take and how much time and energy will you have wasted?
Stop thinking you have to do everything yourself. With the help of others, you will achieve more and make more money.
You don't have to get it perfect, just get it going.
Now go do it!
To your success,
Dan
What's your BIGGEST FRUSTRATION in your real estate business?
All content copyrighted © 2007 - Dan Weis, Agent Success Coach

Tuesday, December 04, 2007

Have I Gone MAD?










I just returned at 1:00am this morning from a 4-day Internet Marketing workshop in Atlanta.
It's amazing what other industries are doing in the Internet Marketing arena. Sometimes it's easy to get pigeon-holed in real estate and then we don't really see what's happening in other areas. It's important to read books and business magazine subscriptions, because you can learn what strategies are working in other industries.
Now I'm going to share a couple of the insights (I wrote about 30 pages of notes) that I picked up over the four days. I will also be sharing some product recommendations with you over the coming months that I'm personally going to be using and testing first.
Insight #1: It's really important to choose a target market right now. Ask yourself "Who's your perfect prospect?" Then you need to determine their interests, their desires, their possible fears about real estate, etc. Don't be a jack-of-all-trades! The more you define your target market, the more you can become an expert to that group.
Insight #2: An exciting strategy that I heard about how to receive income by providing products and services to your clients after they purchase their property. You see, after they close, your income faucet stops with that client (it could be 5 - 10 years before they decide to make their next move) and what I heard this weekend can allow you to generate additional revenue by providing ongoing value to your clients.

To your success,
Dan
What's your BIGGEST FRUSTRATION in your real estate business?
E-mail me at:
dan@agentsuccesscoach.com
All content copyrighted © 2007 - Dan Weis, Agent Success Coach