Tuesday, March 25, 2008

Here's 2 Value-Added,Client Strategies!

There aren't very many services that you can provide to your clients after the sale that don't end up costing you a lot of money to do.

Well, here are 2 strategies that will only take a little bit of your time and are free to do (except any mailings you may do), while giving value to your clients:

  1. Client Teleclasses

    What is a teleclass? It's where you moderate a conference call phone line and invite others to listen in to you and/or a guest. You can also have other ask questions and have an open discussion or you can mute the phone lines, when you want it to be quiet for all to hear an interview.

    The purpose of a Client Teleclass is two-fold.

    First, you need to find some of your reliable, service professionals, i.e. handyman contractor, CPA, insurance agent, mortgage consultant, landscaper, etc. and tell them that you want to interview them for 30 minutes on the telephone while a number of your clients are listening into the call. This gives them new potential clients to work with. Secondly, you notify your clients that you're going to have a 30 minute teleclass, where they can call into a phone from the comfort of their own home and listen to one of your service team professionals, who can share strategies with them and help their situation. If your client is interested in learning more about the topic, then they will listen in. They can also even ask direct questions and get answers too. You can use a service like www.FreeConferenceCall.com.

    In the beginning, it's important to send a postcard and even call your clients to tell them about this free service. You may even want to schedule several dates with different speakers, so that they get accustomed to expecting the teleclasses.

    You may be thinking to yourself, 'oh I can't do that', but just have your professional write up a list of questions for you to ask and that they can answer and you're up and running. Will the first time be great? Who knows, but your clients will appreciate the effort and time you're taking to help them out.
  2. Neighborhood Market Update

    Even though most homeowners don't consciously wonder what homes are selling for every day in their neighborhood, I'm sure they would love to get periodic updates every now and then about know what home values are doing in their neighborhoods.

    So why don't you call your clients and ask them if they'd like to receive a Neighborhood Market Update twice a year. You can set it up, so that they can receive an e-mail format of all of the neighborhood listings, pendings and solds.

    It'll give you a great reason to touch base with them and you can also update their e-mail address. We all get busy with our business and life and before you know it, it's been months or years since you've spoken to a client. Change that today!

    Ultimately, the more service you provide after the sale, the more valuable you will be in your client's eyes and they will refer you, because they will tell others about the services you're providing even after they've already bought or sold.

    If you plan to use either of these strategies or have in the past, I'd love to hear how they worked for you and will write about your results in the future.

To your success,

Dan

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All content copyrighted © 2008 - Dan Weis, Agent Success Coach

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