Have You Ever Heard "You're So Lucky"?

I was recently talking with a gentleman about his real estate business and he said that his business was 'way down'.

He didn't know if he could stay in real estate. His cash reserves were running low and without any closings on the horizon, he didn't know what he was going to do.

I asked him about his options for a job outside of real estate and he said "Real estate is pretty much all I've ever done and I wouldn't know where to find something else."

He said to me, "You're so lucky! You've always got things happening."

I told him "It hasn't been easy for me either, but I live by a quote my dad told me many years ago when I was a teenager."

My dad would always say "The harder you work, the luckier you get!"

In today's world, I think you also have to add "the harder and smarter you work"...

It's true, the harder and smarter you work at something, the better you get at it and the easier it appears to others. The people, who aren't doing anything, will always think you're just lucky.

They don't see:

• the prospecting calls you make
• the hours each night that you spend studying and reading to improve yourself
• the goals and affirmations that you take time to review each day
• the mistakes you make, but then learn from and correct
• the practicing and preparation of your buyer & seller presentations
• the hours upon hours of fine tuning your business systems

Selling real estate is a contact sport and you need to work on your real estate business day after day. Don't ever think you know it all, because you can't. There's always change in the market and only those who change with the market and adapt the strategies that work will survive.

If you're struggling a little bit in your business right now, take a look at what you're doing and not doing in your real estate business. What changes can you instantly make to improve your situation? Sign up for a continuing education course that looks interesting. Call some of your inactive clients and see if you can help them with anything right now. There are lots of things you can do to turn your business around. There's plenty of business available for those who want to find it!

So the next time, someone tells you "You're so lucky!", just tell them, "Yes, the harder I work, the luckier I get!".