I just returned from visiting my brother in Boulder, CO this past 3-day weekend.
Wow! What a beautiful place!
As I flew in on Friday morning, the foothills had a thin layer of snow that sparkled in the sun light. By mid-day, most of the snow had melted.
While I was there, I noticed that most real estate companies had brochure boxes attached to their for sale signs.
Wow! What a beautiful place!
As I flew in on Friday morning, the foothills had a thin layer of snow that sparkled in the sun light. By mid-day, most of the snow had melted.
While I was there, I noticed that most real estate companies had brochure boxes attached to their for sale signs.
I found out that homes are a lot more expensive in Boulder than back here in Cincinnati. I walked down one street of early 20th century homes (photo above) and pulled out a black & white flyer of a home with a list price of $2,500,000. In Cincinnati, that home would be listed for $400,000 - $500,000.
That got me to thinking...what strategies can be used to get more buyer calls from yard signs?
Here's 5 brochure box, yard sign strategies:
1) Print a color brochure with photos - add a toll-free hotline # on the flyer for prospects to call about the current price on the home. You can also be notified when someone calls and follow-up with them right away to see if you can show them the home or answer any questions.
That got me to thinking...what strategies can be used to get more buyer calls from yard signs?
Here's 5 brochure box, yard sign strategies:
1) Print a color brochure with photos - add a toll-free hotline # on the flyer for prospects to call about the current price on the home. You can also be notified when someone calls and follow-up with them right away to see if you can show them the home or answer any questions.
2) Offer free home buying and selling reports - people are always looking to see how they can save time and money. Write some free reports and promote them. You can become an expert in the eyes of the consumer.
3) Invite prospects to read your real estate blog - people want to learn and by inviting them to your blog and web site, you may pick up another client
4) Add a sheet with details about your other listings - tell your sellers that their property information will be posted at your other listings as well.
5) Promote any buyer or seller service guarantees that you offer - add a sheet that states your various service guarantees (what they can be is another topic). You need to stand out from other agents in your area. When done right, you will get business from this source.
The important thing is to do something. Then go out and test to see which strategies will work for you.
The #1 goal is to get prospects to contact you, so that you can qualify them. If you give people everything, they have no reason to call you. Then you won't ever know who they are and won't be able to help them.
We all know that consumers want to stay invisible as long as possible. Don't we too sometimes? But by having them inquire about a property or service you provide, you're potentially offering them something of value. Show them that you're there to counsel them, not sell them. Nobody likes being SOLD!
Even though 80% or more of home buyers today search online for property, those and others still drive by homes in their areas of choice. Now go put your yard signs to work and generate some leads.
To your success,
Dan
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