Will You Fall For The Seasonal Slow Down?

With the tradition of Halloween coming up this weekend, it got me to thinking about how the months of November and December are full of distractions for the typical real estate agent.

There is:

• gift shopping
• holiday parties
• family gatherings
• vacation get-aways
• hanging out at the mall
• taking time off to unwind

Now the reality is Thanksgiving is really only a 4+ day holiday weekend and Christmas and New Years Day with the days in between seems to be 2 weeks. But there are still another 40+ days during that time where most people still work at their jobs. I understand that it's easy to fall into the trap of "taking it easy during the holidays", but the holidays aren't for 2 solid months.

You don't want to be "dead in the water" come January 2, 2010. The action steps that you take over the next 60 days will propel you into 2010 with closings in January, February and March. Otherwise, you may not get your first closing of the year until March or April. That's a killer on checkbook!

It can be tough to be consistent throughout an entire year, but by following a business plan that you can tweak along the way, you'll hopefully find yourself in a better financial position of not being behind the 8-ball.

So a couple of steps I'd recommend taking right now are to:

• review your business plan. If you don't have one, design a simple one for starters and build on it.
• determine where your buyer and seller transactions came from the past year or two.
• figure out which strategies generated ZERO commission dollars and stop doing them for now.
• take your top 2 or 3 business strategies and become an expert in them - maximizing your results.

Now is the time to re-focus on your business plan and goals, so that you can get a jump start on 2010.

To your success,

Dan

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