Tuesday, November 24, 2009

The Answer Is Easy...Work Your Plan!

Do you have any real estate books, tapes, CDs or DVDs that are sitting on your shelves or in your drawers?

What are you doing with them?

I know...probably nothing.

You briefly think about them...you glance at them from time to time when you walk by...you say to yourself "I'll get around to it."

Well, it's time to stop neglecting these income-producing ideas.

9 out of every 10 ideas work...if you make the effort to implement them. If you work the idea, it will work!

You've probably got real estate training programs in your office that if you just started implementing them, instead of letting them continue gathering dust, you could earn an extra $5,000...$10,000...$50,000 more income in a given year.

So what's stopping you?

...distractions?

...not wanting to learn a new strategy?

...don't have time to change?

...wonder if the ideas really work?

...money is tight?

I've been there before...I know what you're going through. But in this ever-changing market, you must adapt and take action or you'll be left behind and your business will die.

You need to focus on mastering 3 - 4 target markets for your prospecting division of your business.

Don't be a 'jack-of-all-trades' real estate agent. When I hear an agent say that they do residential, new construction, farm land, commercial, etc., I think to myself "They can't be good at all of that."

Focus your business on 3 - 4 niche markets and DOMINATE them! Design them...master them...delegate them and put them on auto-pilot.

Determine which 2 target markets have recently earned you the best R-O-I (return of investment) on your money and research how others are doing it. Study their ways of implementation and see how you can improve your system. Sometimes just tweaking it can bring you much better results.

Go deep in really looking at your systems to see how you can make it the best it can be. Constantly test different strategies to see which ones provide the most results.

Once you have your 2 target markets up and running and on auto-pilot (you have the steps to the system in place and they are put into your weekly schedule), then select another target market from your resources materials laying around your office.

Test and delegate tasks that you're not good at to someone else. If an assistant can completely implement a system and help return a profit to you without much 'behind the scenes' effort, then by all means do it.

Your real estate business needs to be in constant motion...you can't rest on your laurels and expect business as usual. Target markets change...different price ranges get hot and cold...technology is constantly evolving. By targeting fewer prospecting strategies, you'll be able to master them better as well as your time.

Don't wait another minute to get started - Act Right Now!

Quit making excuses! Quit being distracted!

Plan your day and focus only on your self-imposed activities!

You are soley responsible for your success!

Send me an email to dan@danweis.com telling me which target markets you plan to focus on in 2010.
It will remain anonymous.
To your success,
Dan
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Monday, November 16, 2009

Is Your Business Where You Want It To Be?

The past 12 months have been tough times for many agents across North America and beyond. Yet, not every real estate agent has struggled. Some agents have maintained their consistent sales pace from previous years, while others have exploded.
How can there be such a wide gap between the struggling agents and the top-profiting agents?
Part of it comes down to the fact that the top-profiting agents take charge of their business. They have the necessary skills (or take time out to learn and implement those skills) to survive and even thrive in the current market.
The real estate market is in constant fluctuation. By continuing to apply marketing and advertising strategies that worked in the past, your business will only stand still. Successful agents who go back to doing the basics and add some new and innovative strategies will fly by you.
There are still some tried and true methods that will keep on working today, but you have to be focused on how the younger generations communicate and want to serviced. There are fundamental differences between the baby-boomer generation and Gen X'ers and Gen Y'ers. The technology explosion has left some agents way behind and they'll never catch up.
You must constantly be in learning mode. Reading books, viewing online articles and attending seminars are a few of the ways to improve your business. Then as you learn, you need to apply what you've learned. You must take at least 30 minutes of every day to learn and apply something new.
Some agents think they know it all and don't need to keep learning. I hope you're not one of them. I believe that constant and never-ending learning from the successes and failures of other top-profiting agents will shorten my learning curve by years.
What you need to strive towards in your real estate business is buidling a predictable, duplicatable business plan that will be your road map for achieving your goals. If you stay the course and consistently do the numbers in your plan, you will achieve success in your real estate business. Don't fool yourself though...you have to do the numbers. Your results will be measured by your numbers!
Will you make mistakes and fail sometimes? YES! If you never failed, you won't go very far in life! Fail your way to the top! It's been said that failure just means your idea didn't work this time and now you just need to find another way to make it work.
Do you really want to know the difference between you and someone earning $100,000 or more per year?
Successful agents are willing to do what other agents are not willing to do on a consistent basis. They do the simple, repeatable, basic tasks over and over and over again. They follow their business plan...they tweak it when necessary...they focus on their strengths and delegate their weaknesses to other who are more proficient in those areas.
Do you want 2010 to be your best year ever? I know it sounds cliche, but you CAN do it. IF you commit to a plan, focus on it today...complete your daily activities (as hard as they may be until you get better at doing them)...review your results...make corrections...and do it all again tomorrow, you WILL achieve your goals!

Tuesday, November 10, 2009

How Are You Adapting To Market Changes?

Have you heard about working smarter versus working harder?
Over the past 2 years, your real estate market has probably gone through many changes...falling prices, many foreclosures and short sales, most zero down loans disappeared, financing industry going through major changes. The question is have you adapted to the changes or just put your head in the sand?
It seems like there's something new to learn almost every day in the real estate industry and it's important to make sure that you keep up with those changes or over time you'll be left behind.
I've taken 16 hours of continuing education courses over the past 2 weeks. Many strategies learned have been refreshers from the past and there have also been new ones to test out.
What I've discovered is you can never stop learning. I spend at least 30 minutes each day (often times more) reading articles that interest me to improve my real estate business.
One of the great learning resources that's only been around for the past several years is ActiveRain. If you haven't heard of ActiveRain, here's the essence of its purpose:
  • it's a great real estate forum and resource center
  • you can read posts from agents and others from around North America
  • there are 100's of groups that talk about niches, like Facebook Tips, etc
  • your posts can be picked up in the search engines (Google loves ActiveRain)
  • you can gain points by posting, commenting on posts and inviting others
  • you can post articles for consumers to read (localism.com)
  • you can send and receive referrals from agents and other professionals
  • consumers can find you, follow you and, if interested, contact you to help them
  • there are optional fee services, like advertising and getting an outside AR blog

I'd recommend just checking it out. It's free!

To join, click on this link: ActiveRainRegistration

To your success,

Dan

Tuesday, November 03, 2009

Are You Following These 2 Success Philosophies?

Real estate agents have a myriad of skill sets to learn as they build their businesses. There's prospecting - database management - buyer & seller presentations - negotiating, and so much more.

With these skill sets, there comes learned knowledge and activity knowledge.

You may be asking yourself "How can I achieve more in less time?"

Well, these 2 powerful philosophies will help you:

1) Be "Education-Focused" - Study and learn from others who have been or are currently doing what you want to achieve. Whether it's reading books or online articles, attending seminars, or one-on-one coaching, you can really cut down your learning curve by studying from others who can show you what has worked and what didn't work for them.

2) Be an "Action Implementer" - If you only read about a great strategy and never use it, what have you achieved? Will you be great at doing it the first few times? NO!!! But you have to keep at it to improve your skill set. Fail your way to success! As you increase your repetitions, you'll get better at it. Don't be afraid to make mistakes. We've all made mistakes throughout life. Are you sometimes afraid to pick up the phone and make a call? Sure you are. We all have been at one time or another. But "Top-Profiting" agents keep doing it until they are proficient enough at it to make it a proven system in their business.

So take an allotted amount of time out of each day to learn a new strategy and then take the time to put it into action. Remember, "you don't need to get it perfect, just get it started".