2 Ways To Connect More With Your Clients!

Isn't social media all the rage now?

Some agents are so excited about it, while others think it's a total waste of time. Well, I'm in the middle right now. I believe it's a powerful tool, but you also have to watch how much time you spend on it.

I've spent time studying and analyzing the social media platform called Facebook.

While it is an online media, if you're not careful, it can use up a lot of time in your work day.

I view Facebook as a way to stay close and in touch with my client base and friends. Period!

I don't play games on it (like Farmville) or activate a lot of applications. Those are time-wasters!

Here are 2 Facebook strategies I'm focused on right now:

1. Utilizing the personal page
2. Building a Fan page for my real estate business

On my personal page, I'm interacting with my clients and friends. I visit Facebook twice a day for about 5 - 10 minutes each...once around mid-day and then late afternoon to early evening. I want to find out what's happening in my "friends lives". My personal page is 95% personal and 5% real estate.

Next, I've set up a Fan page for my real estate business and this is really cool, because I invite people to become my Fans. It's permission-based marketing. When they select the "Become a Fan" button, they are giving me permission to talk to them about real estate. Right now, I'm posting once a day Monday through Friday on my Fan page. Also, I'm starting to promote my Fan page to prospects and the general public, because I want them to get to know me and have a resource for their real estate questions. My Fan page will probably be 90% real estate and 10% personal.

When you post, ALWAYS ask yourself, "Is what I'm posting of value to others?"

I will keep you posted as I go farther into implementing Facebook strategies and go deeper in building relationships with my clients, friends and prospects. Facebook is NOT a get-rich-quick strategy. It will take time, but I truly believe that it will become a great source of repeat and referral business into the future of my business. I am planting seeds and watering and nuturing them and over time I will reap the harvest.

Be consistent in your daily and weekly activities and you will see the results!

Are you on Facebook?

What strategies are you currently using?

Have you closed any transactions generated from Facebook?

Please post a comment below.

To your success,

Dan

P.S. Also, if you've never heard of ActiveRain, you are REALLY missing the boat. What an unbelievable, free source of real estate training, knowledge and possible referrals. Even if you don't blog, sign up today and discover the wealth of information that's there.

What If Your Business Was Being Followed?

What would you be thinking if you got a phone call from a producer from a national TV network saying they wanted to send a camera crew out to film you by following you around in your business 24/7 for the next 90 days?

You may be thinking...

"Bring it on"...

"Oh, I can't do that"...

"You mean I actually have to work?"...

"What have I got to lose?"

There are probably many different thoughts that would run through most agents' heads if they were given that proposal. Yet, if your real estate business is not running on all cylinders, why isn't it?

If you were to accept this 90-day challenge, 3 things would probably happen:

1. You would START doing the things you say you need to do.
   
2. You would STOP doing the things you know you shouldn't be doing.
   
3. You would MAKE monumental performance gains and change your life.

The next 90 days could make a phenomenal impact on your business, your life.

You don't actually have to worry about a national news camera crew following your every move, but you can challenge yourself or team up with another agent to have a contest. You could have an accountability partner that you check in with every day to measure each other's results.

You do need to have a prize for the winner, yet hopefully both of you would be much better off and your businesses running much better that you'd both be winners.

Anyone can sprint hard for 90 days in a row.

Just PLAN-DO-REVIEW. Run your business in 90 day cycles and see how focused you become by fine-tuning your activities each 90 days. It will allow you to acclimate much quicker to any market changes.

To your success,

Dan

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