Inexpensive Ways To Keep In Touch With Clients!

With more consumers staying "invisible" while searching on the Internet today, it's more important than ever to stay in touch with your client base.

Everybody talks about online lead generation being the way to go, but I don't think it's as effective as we're all lead to believe. There are many companies that want you to spend your hard-earned money on their products and services. Yet do they really work? Well, that's a topic for another day.

My focus today is about finding and using free and inexpensive ways to keep in contact with your clients. Make sure you have their updated email addresses and phone numbers. By staying in closer contact with your clients, it'll be easier to get referrals from those who know you care about them.

Here are a few strategies to consider:

• follow-up calls to your client - 1, 15 & 30 days after closing
• have client fill out a questionnaire about their family
• call or mail a card on client's birthday
• send client a Home Anniversary card
• send a copy of closing statement for their next tax return
• have a client appreciation party for those you enjoy being with
• send a quarterly neighborhood market update by email
• recommend contractors for any upcoming projects
• ask them to call you before re-financing to avoid costly loans
• invite them to join Facebook and become a friend

Be their real estate resource and let them know that they aren't bothering you when they need anything. Many of your clients may be nervous or scared about their personal situation in this economy and you don't even know about it. When you stay in touch with your clients, they know you care about them.

If you have any other ideas that are working for you, please comment below and share.