Are Forgotten Leads Costing You Money?

Do you have buyer and seller leads that you're not working with right now?

Do you periodically find names and phone numbers on post-it notes on your desk?

Are the leads in a geographical area that you don't cover?

Do you ever add up the potential in lost income from not working with those leads?

It's a common occurence that at one time or another we've all been through. We get busy or the lead isn't motivated (right now) and we forget about them. Then we find their info several months later and wonder is it too late to call them.

What you need to start doing right now is assign the lead to yourself to consistently follow up with or refer it to another agent and keep in touch with them on the status of the lead.

Build a network of agents around town for areas and price ranges you don't cover and refer your leads out.

It's easy to justify in your mind that "oh, they weren't going to buy" or "I'll call them later", but handling your business this way is easily costing you at the very least a few thousand dollars in income up to $10,000 or more in a given year. That's not counting the potential loss of referral business too.

So before you put a lead into computer follow up program and write their info on a scrap piece of paper, really decide on how you're going to take care of this lead. Remember, it's a real person, who will more than likely buy or sell a home with someone and the question is...will "that someone" be you or an agent down the street?