Where Are The Invisible Home Buyers Hiding?

With over 90% of home buyers searching for properties on the internet today, it's tougher than ever to find home buyers, who are willing to raise their hands and come out of hiding. It's very easy for consumers to hide behind their computers and smartphones and not have to talk with us agents until they're ready to act.

Here's great 3 ways to find home buyers today:

1. Keep in touch with your sphere of influence and client base.

Since the trust factor is very important, buyers still rely heavily on family/friend recommendations of whom to work with. Keep in touch with everyone you know and share the various, free services that you can offer them that can make it easy to refer you to their family and friends.

2. Provide as many quality photos & details online as possible.

It still amazes me as to how many agents don't post quality (staged or at least organized & decluttered) interior photos and exterior (in-season) photos of their listings online. Few or no photos of a listing sounds the alarms going off in my head...what's wrong with this property? Whether they call you or their agent, the more information you provide online, the better chance you have of a buyer wanting to view your listing.

3. Use hotline #s and for sale sign brochure boxes for drive-by traffic.

Many buyers will still drive by a home before viewing it and that's the time to give them some information about the property by using hotline recordings and brochure box flyers. I personally don't list the price on the brochure, because I want the buyer to call me for more details. The only bad thing about brochures is you don't know who's picking them up, so it's important to use direct-response marketing on the brochures to offer value and hopefully the buyer will call you.

I'd love to hear your comments...please post them below.

To your success,

Dan

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