Many agents find that their businesses slow down, with some shutting down completely, between Thanksgiving and Christmas.
While I know there are many holiday parties going on and I often attend a few, it's important to not hurt your business by missing the opportunity of getting a jump on the new year.
During the holidays, it's a great time to go shopping and spend more time with your family and friends, but it's equally important to not stop working all together.
Here's a couple of strategies to keep you in the game:
- Go through your client database and see if you have your clients' most recent info, including updated cell phones & email addresses as well as their links to Facebook and LinkedIn.
- Find all of your old prospect leads and contact them to see if they aleady bought or plan to buy in 2012. You'll be surprised how many prospects haven't done anything and they could be in a better position to buy or sell a home.
- Design your business plan for 2012, but focus on the activities that you'll be doing for the first 90 days. How many listings and sales do you want to have?
- Break it down even more and set up what daily activities you need to do to achieve your goals.
- Which 2 - 3 marketing strategies generated the most income for you in 2011 and how can you expand on
them to make them even better by generating more business for you in 2012?
The reality is most agents have a "holiday hangover" come January 2nd and so when it's time to get back to selling real estate, they are not ready to hit the ground running, because they have no momentum to start out the new year.
Take the next 4 weeks to mix pleasure and a little bit of planning and you'll be way ahead of most real estate agents in your area.
To your success,
Dan
REAL ESTATE & INTERNET MARKETING STRATEGIES FOR REALTORS
Wednesday, November 23, 2011
The 30 Most Important Days of Every Year!
Wednesday, October 05, 2011
The 6 Essential Elements of Your Online Success!
Whether you’ve been selling real estate for 6 months or 30 years, the communication landscape is changing…and fast!
If your clientele is younger than baby boomers, you’ve probably noticed that they aren’t into faxing, emailing and using landline phones any more. My 11 yr old daughter said today that I was listening to some ‘oldies’ songs. They were from the 70s & 80s. I said those aren’t oldies… oldies are from the 50s & 60s. She said “No Dad, those are oldies”. Ouch!
Many 20-somethings & 30-somethings are now Facebooking, Tweeting, texting, using mobile apps and so much more.
What’s it going to take to be successful in real estate in the next 5 – 10 years? Well, if social media isn’t one of your main tools, you’ll probably be struggling or looking for another career.
There is so much technology out there today that it can often be completely overwhelming. You may be wondering how to figure it all out.
Well, as a real estate agent, I have 6 recommendations that I believe you must master to achieve your online success.
If you focus on these 6 essential elements of online social media, you will be ahead of most Realtors.
- YouTube
- ActiveRain
- Blogs
Now, you may look at this list and think that’s a lot of work and a lot of wasted time. Well, it does take time to set up, but it’s worth it. You need to take social media seriously and yet at the same time you need to set up systems and time frames each day to maximize your results and do it with time efficiency.
I’ll be writing more about these topics in future posts as I continue to improve my social media skills as well as provide you access to some of the training tools I'm currently using.
Please comment below and let me know if you’re actively using these tools to keep in touch with your clientele and prospects.
Follow me on www.Twitter.com/CincyREguy
Connect me on www.LinkedIn.com/in/CincinnatiRealEstateGuy
LIKE me on www.Facebook.com/CincinnatiRealEstateGuy
Friday, September 23, 2011
Do You Have A LinkedIn Profile?
Do You Have a LinkedIn Profile?
With everyone talking about Facebook, Twitter and LinkedIn, is it all really worth it?
I believe there are effective ways to market your business and gain new clients in these different social mediums, but if you're not careful there can also be a lot of time-wasting.
I've had a LinkedIn profile for awhile, but didn't know what to do with it, so I've been watching different webinars and reading up on various LinkedIn strategies.
The best thing to do right now, if you don't have a LinkedIn profile is to set yours up and start requesting connections to others you know.
In addition to your clients, prospects and service vendors, you should connect with real estate agents around
the country, who have the ability to refer business to you.
Please send me a request at http://www.linkedin.com/in/cincinnatirealestateguy and I will add you to my network or you can type in "Dan Weis" and I'm in the Cincinnati Ohio area.
Look at my profile as an example.
I will be making improvements to my profile and adding different application.
The #1 rule to remember about social media is " to build networks of people, who know you, like you and trust you". By servicing their needs, you're PAID in direct proportion to the number of people you serve.
Finally, there are some POWERFUL strategies that you can implement in LinkedIn, but you have get set up first. I will share some of these strategies as I implement them myself and let you know how they're working.
Remember, go to: http://www.linkedin.com/in/cincinnatirealestateguy
To your success,
Dan
With everyone talking about Facebook, Twitter and LinkedIn, is it all really worth it?
I believe there are effective ways to market your business and gain new clients in these different social mediums, but if you're not careful there can also be a lot of time-wasting.
I've had a LinkedIn profile for awhile, but didn't know what to do with it, so I've been watching different webinars and reading up on various LinkedIn strategies.
The best thing to do right now, if you don't have a LinkedIn profile is to set yours up and start requesting connections to others you know.
In addition to your clients, prospects and service vendors, you should connect with real estate agents around
the country, who have the ability to refer business to you.
Please send me a request at http://www.linkedin.com/in/cincinnatirealestateguy and I will add you to my network or you can type in "Dan Weis" and I'm in the Cincinnati Ohio area.
Look at my profile as an example.
I will be making improvements to my profile and adding different application.
The #1 rule to remember about social media is " to build networks of people, who know you, like you and trust you". By servicing their needs, you're PAID in direct proportion to the number of people you serve.
Finally, there are some POWERFUL strategies that you can implement in LinkedIn, but you have get set up first. I will share some of these strategies as I implement them myself and let you know how they're working.
Remember, go to: http://www.linkedin.com/in/cincinnatirealestateguy
To your success,
Dan
Tuesday, September 06, 2011
Do You Want To Be GREAT?
Whether the economy is good or bad, we've all gone through times were it's been tough.
It could be when you're new in the business or you've hit a plateau after achieving a certain goal...
Because you became very busy "IN" your business, you may have stopped doing the activities that got you there.
In business today, once you have your systems in place, it's more achievable to be a great agent than an average one, if you put in the hard work it takes to get there.
So, the question you should be asking yourself is "Do I want to be a great agent?"
Then the next question is "How do I do it?"
Well, I remember reading this anonymous quote many years ago and just found it again.
It says: "The single, biggest difference between the good and the great is that the good do what the great do only some of the time; while the great do what the great do - all of the time."
Stop here and re-read the quote above!
So determine which aspects of your business you're best at doing and do it more often. Make sure that you're focused on dollar productive activities and delegate the rest to others on your team.
Realize that top producing agents aren't that different than you, except for the fact that they know what they must do the most of, they do all of the time and they delegate the rest.
It's time for you to make a stand and be the best you can be too!
It could be when you're new in the business or you've hit a plateau after achieving a certain goal...
Because you became very busy "IN" your business, you may have stopped doing the activities that got you there.
In business today, once you have your systems in place, it's more achievable to be a great agent than an average one, if you put in the hard work it takes to get there.
So, the question you should be asking yourself is "Do I want to be a great agent?"
Then the next question is "How do I do it?"
Well, I remember reading this anonymous quote many years ago and just found it again.
It says: "The single, biggest difference between the good and the great is that the good do what the great do only some of the time; while the great do what the great do - all of the time."
Stop here and re-read the quote above!
So determine which aspects of your business you're best at doing and do it more often. Make sure that you're focused on dollar productive activities and delegate the rest to others on your team.
Realize that top producing agents aren't that different than you, except for the fact that they know what they must do the most of, they do all of the time and they delegate the rest.
It's time for you to make a stand and be the best you can be too!
Monday, August 01, 2011
A Value-Added Service To Protect Your Clients!
I hope your real estate business is going well or is at least turning around right now.
Would you like to earn some extra income while helping your clients while reducing your real estate liability?
I found a simple way to make extra money part-time by offering a service to my clients that offers them nationwide access to quality law firms for only $26/month or less.
See below how easy it is to share these services with your clients. You let the video or DVD do all the talking!
Now you may or may not be interested, but you owe it to your family to check out this membership plan.
I believe strongly in my heart that every smart person should have this Life Events legal membership. One of the benefits you can receive is a FREE WILL ($500 value). Approximately 70% of Americans don’t have a will in place to protect their family! A will is considered by many to be a love document for your family. I would hate to hear about something terrible happening in your life and you not having known about this service.
Would you be more likely to pick up a phone to call an attorney to help you with an actual or potential legal problem, if you knew you weren’t going to be billed $200 - $300 per hour for the phone consultation?
Do you have auto insurance?....health insurance? WHY? This service is just as important, if not, more!
1.5 million families in the United States and Canada own this membership plan! Find out why!
PLEASE watch this quick 10-minute video.
http://www.greatlegalbenefit.com
Your family and clients deserve it!
It’s very easy to add this service into your real estate presentation and differentiate yourself from your competition. You can even visit your past clients and show them a 10-minute video or to see if they’re interested in this service. RESULT: Many people will sign up for a membership and they will refer others to you. That can increase your real estate referral business as well!!! EARN a commission on every membership sign-up and you can receive residual income too!
If you want to get more detailed, Realtor-specific information about the marketing and compensation plan, go to: http://www.RealtorsHearThis.com.
“The person who told me about this service was a top-producing Realtor in Maryland and is now earning over 5-figures per month by offering this service to everyone he knows. I will never be without this service!”
Please contact me after viewing the video and let me know if you’re interested.
Dan Weis
Real Estate Consultant since 1985
Cell/text: 513-615-1890
dan@danweis.com
Would you like to earn some extra income while helping your clients while reducing your real estate liability?
I found a simple way to make extra money part-time by offering a service to my clients that offers them nationwide access to quality law firms for only $26/month or less.
See below how easy it is to share these services with your clients. You let the video or DVD do all the talking!
Now you may or may not be interested, but you owe it to your family to check out this membership plan.
I believe strongly in my heart that every smart person should have this Life Events legal membership. One of the benefits you can receive is a FREE WILL ($500 value). Approximately 70% of Americans don’t have a will in place to protect their family! A will is considered by many to be a love document for your family. I would hate to hear about something terrible happening in your life and you not having known about this service.
Would you be more likely to pick up a phone to call an attorney to help you with an actual or potential legal problem, if you knew you weren’t going to be billed $200 - $300 per hour for the phone consultation?
Do you have auto insurance?....health insurance? WHY? This service is just as important, if not, more!
1.5 million families in the United States and Canada own this membership plan! Find out why!
PLEASE watch this quick 10-minute video.
http://www.greatlegalbenefit.com
Your family and clients deserve it!
It’s very easy to add this service into your real estate presentation and differentiate yourself from your competition. You can even visit your past clients and show them a 10-minute video or to see if they’re interested in this service. RESULT: Many people will sign up for a membership and they will refer others to you. That can increase your real estate referral business as well!!! EARN a commission on every membership sign-up and you can receive residual income too!
If you want to get more detailed, Realtor-specific information about the marketing and compensation plan, go to: http://www.RealtorsHearThis.com.
“The person who told me about this service was a top-producing Realtor in Maryland and is now earning over 5-figures per month by offering this service to everyone he knows. I will never be without this service!”
Please contact me after viewing the video and let me know if you’re interested.
Dan Weis
Real Estate Consultant since 1985
Cell/text: 513-615-1890
dan@danweis.com
Saturday, July 23, 2011
Oprah's 3 Secrets Revealed...
Oprah Winfrey Revealed 3 Secrets on her Final Show!
Now I want to preface this post by saying that I rarely watched Oprah over her 25 years, but you never would have guessed that I was an Oprah viewer for her farewell season. I had seen some interesting promos about her final season and decided to record each day's show and if it was inspirational in nature, I would watch it.
Well, after watching her final show, which moved me, I saved the recording for 2 months until I had the time to write down some of her words of wisdom...her life lessons. So here's 3 of Oprah's philosophies that she's lived by in her life and I hope you can somehow incorporate them into yours:
1. Everybody has a calling. Your real job in life is to figure that out and start doing it. What are you called to do? Passion is the joy of doing what you're meant to do in life. Passion is a calling...it lights you up and it lets you know you're doing exactly what you should be doing.
2. You are soley responsible for you life...no one else! The choices you make every day will shape your future. Where you are today is based on the choices you've made in the past.
3. Everyone you meet wants validation and they want to know 3 things: "Do you see me?...Do you hear me?...Does what I say mean anything to you?" Focus on really acknowledging your children, your family, your friends, your co-workers, your clients and others.
If you really look at each point, there's a lot to comprehend in those 3 philosophies.
What does this have to do with real estate? Well, whether real estate is your calling...your passion or just a job that funds your life, figure it out and then determine how to maximize it to its greatest potential.
Oprah also said that "you have the power to change people's lives. Wherever you are is your platform." Her platform was a TV stage visible to millions. Yours can be wherever you are, whether it's helping your family and friends or your community or beyond.
These are some points to ponder...is your calling what you're doing now? Is it something you can do part-time? Any time given to help others is valuable.
To your success,
Dan
Now I want to preface this post by saying that I rarely watched Oprah over her 25 years, but you never would have guessed that I was an Oprah viewer for her farewell season. I had seen some interesting promos about her final season and decided to record each day's show and if it was inspirational in nature, I would watch it.
Well, after watching her final show, which moved me, I saved the recording for 2 months until I had the time to write down some of her words of wisdom...her life lessons. So here's 3 of Oprah's philosophies that she's lived by in her life and I hope you can somehow incorporate them into yours:
1. Everybody has a calling. Your real job in life is to figure that out and start doing it. What are you called to do? Passion is the joy of doing what you're meant to do in life. Passion is a calling...it lights you up and it lets you know you're doing exactly what you should be doing.
2. You are soley responsible for you life...no one else! The choices you make every day will shape your future. Where you are today is based on the choices you've made in the past.
3. Everyone you meet wants validation and they want to know 3 things: "Do you see me?...Do you hear me?...Does what I say mean anything to you?" Focus on really acknowledging your children, your family, your friends, your co-workers, your clients and others.
If you really look at each point, there's a lot to comprehend in those 3 philosophies.
What does this have to do with real estate? Well, whether real estate is your calling...your passion or just a job that funds your life, figure it out and then determine how to maximize it to its greatest potential.
Oprah also said that "you have the power to change people's lives. Wherever you are is your platform." Her platform was a TV stage visible to millions. Yours can be wherever you are, whether it's helping your family and friends or your community or beyond.
These are some points to ponder...is your calling what you're doing now? Is it something you can do part-time? Any time given to help others is valuable.
To your success,
Dan
Wednesday, June 01, 2011
A Forgotten, Valuable Resource!
Have you ever stopped using strategies and resources that were profitable in your real estate business and wondered why?
You had a good thing going and over time you got busy and stopped doing what had worked so well.
Well, here's a free resource that I used to get referrals from other real estate agents as well as some directly from consumers too.
It's called ActiveRain - it's a real estate network, where real estate agents, lenders, appraisers, inspectors, etc share their valuable knowledge and experiences through blogging.
Using ActiveRain's point system, you can be ranked in your area by how many blog posts you write, comments you make on other posts, referring others to the network. There's no money involved.
There is such a wealth of information there too. You can search topics and join groups. I started a "Facebook Tips" group, where you find learn from others what's working for them in using Facebook.
So before you leave my blog today, click on this link:
http://www.activerain.com/action/referrals/dweis
It's called ActiveRain - it's a real estate network, where real estate agents, lenders, appraisers, inspectors, etc share their valuable knowledge and experiences through blogging.
Using ActiveRain's point system, you can be ranked in your area by how many blog posts you write, comments you make on other posts, referring others to the network. There's no money involved.
There is such a wealth of information there too. You can search topics and join groups. I started a "Facebook Tips" group, where you find learn from others what's working for them in using Facebook.
So before you leave my blog today, click on this link:
http://www.activerain.com/action/referrals/dweis
and register for free. There are some paid services, like ads and designing an outside blog, etc, but you don't have to do that.
My new goal: I'm going back to spending a minimum of 15 minutes a night - 5 days a week to learn about strategies in ActiveRain that are working for others and that I can implement into my business.
To your success,
To your success,
Dan
Friday, April 01, 2011
April Fool's Day...Are You Ready For Today?
What an appropriate day to write a post!
I'm just waiting to see what kind of gags are going to be played out today.
Well, for an update from what's been happening over the past month, I've been busy completing my listing presentation, pricing analysis presentation and have started working on my buyer's consultation presentation.
In updating these presentations, it's taken me back in time, looking at how I used to do these presentations years ago. Wow, they seemed so outdated!
Just like having your business photo updated every couple of years versus using the same one from 10+ years ago, your presentations also needs to get a make-over.
So if you haven't updated your photo or presentation, take some time to update it. If you'd rather get a tooth pulled, then hire a real estate virtual assistant to do it for you.
Wednesday, February 02, 2011
How's Your 2011 So Far?
As we've completed one month into 2o11, I hope you've been busy building your business for the new year.
I've been working hard on re-designing my business and it's still an ongoing process. I've been focused on 2 words for 2011:
Simplify & Templates
It's easy to get sucked into making real estate harder than it is. Everybody is trying to sell you the latest and greatest gadget, product or service that will make your business explode.
What you need to do is step back and look at what you're good at and what you want to achieve in your business.
A few strategies I've been working on is:
- redesigning my listing presentation
- redesigning my market analysis & pricing presentation
- redesigning my pre-listing packet (in PDF format to be emailed)
- redesigning my buyer's consultation presentation
By doing these things as well as other stuff, it's allowed me to focus more on serving my clients and gaining more client referrals, because I'm not always worried about preparing my presentations.
Simplifying your business will give you your sanity back. Yes, there are still times when we all rush around putting out a fire, but by having presentations completed ahead of time, it allows you to be more focused.
By also designing templates, it allows you to complete your tasks much more quickly and you won't get distracted wondering what do I need to do today. I'll talk more about this later.
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