Whether you’ve been selling real estate for 6 months or 30 years, the communication landscape is changing…and fast!
If your clientele is younger than baby boomers, you’ve probably noticed that they aren’t into faxing, emailing and using landline phones any more. My 11 yr old daughter said today that I was listening to some ‘oldies’ songs. They were from the 70s & 80s. I said those aren’t oldies… oldies are from the 50s & 60s. She said “No Dad, those are oldies”. Ouch!
Many 20-somethings & 30-somethings are now Facebooking, Tweeting, texting, using mobile apps and so much more.
What’s it going to take to be successful in real estate in the next 5 – 10 years? Well, if social media isn’t one of your main tools, you’ll probably be struggling or looking for another career.
There is so much technology out there today that it can often be completely overwhelming. You may be wondering how to figure it all out.
Well, as a real estate agent, I have 6 recommendations that I believe you must master to achieve your online success.
If you focus on these 6 essential elements of online social media, you will be ahead of most Realtors.
- YouTube
- ActiveRain
- Blogs
Now, you may look at this list and think that’s a lot of work and a lot of wasted time. Well, it does take time to set up, but it’s worth it. You need to take social media seriously and yet at the same time you need to set up systems and time frames each day to maximize your results and do it with time efficiency.
I’ll be writing more about these topics in future posts as I continue to improve my social media skills as well as provide you access to some of the training tools I'm currently using.
Please comment below and let me know if you’re actively using these tools to keep in touch with your clientele and prospects.
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