Many agents find that their businesses slow down, with some shutting down completely, between Thanksgiving and Christmas.
While I know there are many holiday parties going on and I often attend a few, it's important to not hurt your business by missing the opportunity of getting a jump on the new year.
During the holidays, it's a great time to go shopping and spend more time with your family and friends, but it's equally important to not stop working all together.
Here's a couple of strategies to keep you in the game:
- Go through your client database and see if you have your clients' most recent info, including updated cell phones & email addresses as well as their links to Facebook and LinkedIn.
- Find all of your old prospect leads and contact them to see if they aleady bought or plan to buy in 2012. You'll be surprised how many prospects haven't done anything and they could be in a better position to buy or sell a home.
- Design your business plan for 2012, but focus on the activities that you'll be doing for the first 90 days. How many listings and sales do you want to have?
- Break it down even more and set up what daily activities you need to do to achieve your goals.
- Which 2 - 3 marketing strategies generated the most income for you in 2011 and how can you expand on
them to make them even better by generating more business for you in 2012?
The reality is most agents have a "holiday hangover" come January 2nd and so when it's time to get back to selling real estate, they are not ready to hit the ground running, because they have no momentum to start out the new year.
Take the next 4 weeks to mix pleasure and a little bit of planning and you'll be way ahead of most real estate agents in your area.
To your success,
Dan
Wednesday, November 23, 2011
The 30 Most Important Days of Every Year!
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