Tuesday, November 02, 2010

How To Increase Odds of Getting Your Offer Accepted!

Would you like to increase the chances of getting your buyer's offer accepted?
When an offer is written in Cincinnati Ohio, where I live, it's usually delivered (in person or by email) to the seller's agent, who then presents it to the seller. Obviously customs differ from market to market, so you may do it another way.
When writing an offer, review these steps:
  • Make sure all of your offer paperwork and disclosures are filled out completely.
  • Include an underwriter-verified, pre-approval letter with your offer.
  • Have your buyers write a personal letter telling their story

This last step is one that's rarely used, but can be the difference between getting your offer accepted or rejected. Your buyers should explain in writing (in one to two paragraphs) why they want to buy and live in the seller's home. It's like they are "Putting A Face on The Offer".

Your buyers may want to share details about their old home and where they are coming from. They may want to talk briefly about their jobs and their children, if any. You may need to help script out the letter for them.

Many times, a home seller never sees the buyer until the closing. So by putting a face on the offer, you make it more personal and it gives them a chance to bond...even if it's only on a subconscious level. They may realize that they have similar interests or backgrounds. People like to deal with others that they like.

As you write the letter, consider including a family photo of the buyers (with their permission, of course) as this is another way to connect with the sellers.

I've used this strategy successfully many times and it does make a difference...even in multiple offer situations, where we've gotten the home over another buyer when everything else was equal.

Now if the property is a lender-owned or corporate-owned, the odds of this strategy working can decrease, but what can it hurt. You're still dealing with people. Give it a shot!

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